HP helps telcos predict and act on customer preferences

In today’s competitive communications ecosystem, CSPs must remain agile and constantly in tune with their subscribers’ behavior and preferences to ensure customer loyalty and create new revenue streams. By harnessing big data, CSPs can gain valuable insight into subscriber usage patterns to more effectively capitalize on business opportunities and achieve a competitive advantage.

The new HP Smart Profile Server (SPS) 2.2 extends the power of the HP HAVEn big data analytics platform to the telecommunications industry, allowing CSPs to analyze massive amounts of customer data in real time. As a result, CSPs can tailor the network and overall service experience of individual subscribers with relevant, contextually aware suggestions for customer care, promotions and targeted offers.

“To achieve the highest levels of service—and ultimately attract and retain subscribers—telcos need to harness the intelligence hidden within their customer data,” said Miguel Carrero, general manager, Actionable Customer Intelligence, Communications and Media Solutions, HP. “HP SPS 2.2 delivers cutting-edge big data analytics within a simple, intuitive platform, bringing critical customer insight to the fingertips of CSPs to act on it.”

Enhanced intelligence, simplified management
HP SPS is a massively scalable, carrier-grade system designed to collect and analyze subscriber data in real time from multiple information sources.
HP SPS 2.2 simplifies and accelerates the creation of analytic processes for customer data through an agile development environment using predefined, reusable business logic and rules. The enhanced platform includes several new features to help telcos deploy, manage and analyze customer data, including:
· HP SPS Designer, an open environment for the creation and execution of telco big data and analytics rules to support accelerated deployment;
· HP SPS Orchestration Engine, which supports CSPs efforts to schedule, run, monitor and manage TBDA rules from a single, comprehensive platform;
· HP SPS Complex Event Processor (CEP) , which handles streaming of analytics flows in relation to discovery patterns; and
· HP SPS “Value Packs,” which offer clients ready-made processes for frequently required telco solutions, eliminating the need to specifically define those using SPS development tools.

HP SPS Value Packs support a wide range of solutions, including:
· HP Subscriber Network Usage Analytics, which helps CSPs understand individual subscriber’s usage and interests and correlate this data with network conditions to determine how it may impact their experience. By proving a real-time view of network and usage patterns, CSPs can create actionable policies to improve customer experience, such as a timely credit to a subscriber for several slow sessions or identifying and remediating network congestion issues.
· HP Ad Experience Personalization, which empowers CSPs to leverage their subscribers’ information to enhance the effectiveness of personalized mobile advertisements between its consumers or in connection with third parties.
· HP Next Best-Offer, which enables CSPs to evolve their marketing operations toward individual targeted micro-campaigns that are based true insight at their customers.

Combined with HP’s broader Telco Big Data and Analytics portfolio, HP SPS 2.2 empowers CSPs with comprehensive insight into subscriber needs, supporting their efforts to improve subscriber satisfaction and retention as well as introduce new revenue streams.