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“Our software solutions have been successfully deployed at thousands of sites around the world and now our priority is to reach out to a broader range of organizations that don’t yet realize the economic and productivity benefits they can achieve through the adoption of storage virtualisation and SANsymphony-V,” said DataCore Software’s Chief Operating Officer, Steve Houck. “Murphy brings to the company a fresh strategic marketing perspective, the ability to simplify our messaging, new ways to energize our outbound marketing activities and the drive to expand our visibility and brand recognition around the world.”
With nearly 15 years of experience in the technology industry, Murphy possesses a diverse range of skills in areas including engineering, services, sales and marketing, which will be instrumental in overseeing DataCore’s marketing activities around the globe. He was previously Director Americas SMB Sales and Worldwide Channel Development Manager at VMware, where he developed go-to-market strategies and oversaw both direct and inside channel sales teams in both domestic and international markets.
Prior to that, Murphy was senior product marketing manager at NetApp, focusing on backup and recovery solutions and their Virtual Tape Library product line. In this role, Murphy led business development activities, sales training, compensation programs and joint-marketing campaigns. He is an excellent communicator and has been a keynote speaker at numerous events and industry trade shows, end-user seminars, sales training events, partner/reseller events and webcasts. Before moving into sales and marketing, Murphy had a successful career in engineering.
“The timing is perfect. DataCore has just updated its SANsymphony-V storage virtualisation platform and it is well positioned to take advantage of the paradigm shift and acceptance of software-defined storage infrastructures,” said Murphy. “After doing the market research and getting feedback from numerous customers, it is clear to me that there is a large degree of pent-up customer demand. Needless to say, I’m eager to spread the word on DataCore’s value proposition and make a difference in this exciting and critical role.”
