Spectra Logic has signed a distribution agreement with CMS Distribution, the largest independent distributor of IT data storage products and solutions in the UK and Ireland. This move is a significant stride in supporting Spectra Logic’s strategy to expand its presence in the EMEA region.
Following six consecutive years of profitability, Spectra Logic’s momentum continues as it strengthens its position in key geographical markets, including Europe. Spectra Logic’s high capacity, tape-based products have become the prevailing standard for media and entertainment, high performance computing (HPC), cloud and general IT organisations challenged with storing, managing and accessing massive amounts of data. This success has been spurred by Spectra’s flagship product, the Enterprise T-Finity tape library. To continue this successful track record in the tape back-up and archive sector, the new partnership with CMS Distribution will assist Spectra Logic in growing its target enterprise level reseller base.
Following a recent expansion of its sales team, the agreement will see Spectra Logic’s products made more widely available to organisations in a range of industries, including healthcare, education, finance, manufacturing, as well as within the general IT sector.
Commenting on the partnership, Brian Grainger, Senior Vice President of Worldwide Sales at Spectra Logic said: “We’ve seen a major increase in demand for high capacity, tape-based solutions, which have become essential to a wide range of businesses grappling with challenges in storing, managing and accessing data. By extending our reach with CMS Distribution’s help, we aim to reach more businesses that can benefit from our product range.”
“The distribution partnership will help us achieve our sales goals and we were keen to work with CMS Distribution because the company is among the most specialised storage distributors in the country and has a range of products which are complementary to our own,” he continued.
While Spectra Logic has existing partnerships with other distributors in the region, including The Global Distribution Group, CMS Distribution represents the first partner to cover the general IT sector, and will help Spectra Logic as it looks to grow its channel in EMEA and, consequently, move into new industry sectors.
Sven Mahon-Daly, Enterprise Category Manager at CMS Distribution commented: “CMS Distribution was an obvious partner for Spectra Logic. We have complete coverage of the UK and Ireland as well as an existing VAR base that sells enterprise storage. And with over 25 years of expertise specifically in storage and tape we are committed to taking new exciting technology to the market. We are pleased to be partnering with Spectra, a company which is fast-growing and with best of breed products.”
CMS Distribution was founded in 1988 and today services thousands of B2B and B2C channel partners from its offices in London, Harrogate and Kiltimagh, Co Mayo in Ireland.