Hammer signs European distribution deal with PROMISE Technology Inc.

Hammer, the distributor dedicated to storage, has signed a deal with PROMISE Technology to distribute their storage products.

PROMISE Technology is a leader in developing high-performance storage solutions that solve the unique challenges customers face in the data centre, surveillance, cloud, and rich media markets. Always striving to meet the unique demands of their customers, PROMISE has earned a reputation for developing innovative storage solutions which deliver practical answers to the business challenges facing large enterprises, small to medium businesses, creative professionals, security integrators and more.

The partnership, which is Europe-wide, gives Hammer access to the whole of PROMISE’s storage range including the VTrak Series for the data centre and media and entertainment markets, and the Vess Series for IT and video surveillance environments. PROMISE’s products are designed with specific vertical markets in mind, as shown in the Pegasus range, for example – demonstrating the vendor’s commitment to develop the best-in-class storage solutions specifically for creative professionals who demand unparalleled performance, flexibility and simplicity. These products are also designed in conjunction with, and certified by, Apple, thereby targeting specific users.

Gerard Marlow, General Manager - Business Development at Hammer, said: “We look forward to working closely with PROMISE to deliver their products to our reseller base, and to engage with them in achieving a mutually productive and beneficial partnership. Their focus on redefining storage possibilities reflects Hammer’s ethos of addressing ever-changing business needs unfulfilled by traditional storage offerings, and we look forward to continuing our strong focus on supplying specific products to vertical markets with this partnership.”

Mark Beunk, Sales Manager EMEA, PROMISE Technology – “We are very excited to work with Hammer and believe their expertise, experience and knowledge of Europe’s vertical markets will help provide better service to our customers. This partnership opens up new opportunities for both PROMISE and Hammer and we look forward to working together to meet the growing demand for high-performance storage solutions.”

John van den Elzen, Managing Director, PROMISE Technology EMEA – “PROMISE specializes in developing dynamic storage solutions for vertical markets and Hammer’s dedication to storage and value-add approach fits perfectly with our aim to further conquer the vertical markets in Europe. By partnering with a specialist storage distributor like Hammer, PROMISE can further build on its double digit growth in Europe and accelerate the execution of our strategy to become the number one provider of storage solutions for vertical markets.”