Why Interactive Prototyping provides a better development journey

By Jake Davis, Design Director, Pocket App.

In UI design the user experience encompasses the usability, effectiveness and value that a site can provide its visitors. The rapid adoption of smartphones, tablets and computers to interact with one’s business 24/7 has transformed the web and relevant apps into a responsive and dynamic platform for collaboration. Creating an interactive prototype that demonstrates functionality of an application in development can positively impact final design as well as the overall project.
Here are some ways interactive prototypes can help your application initiative:
Helping reduce overall development time
Recoding an application during the development phase can take a great deal more time and effort and significantly impact the development schedule. In addition, recoding an app due to post production usability issues can be costly. Making multiple changes to a prototype is much simpler and provides timely user feedback.
Allowing users to provide valuable feedback within the proper context
By using an interactive prototype, data within the context of the entire application demonstrates scenarios in a form that users can understand. Since users see the appearance of a working application their feedback will be almost as valuable as having the fully-functional application.
Acting as a useful reference tool for developers
Prototypes can be used to illustrate functionality in a way that screen specifications cannot. For example, if developers need to understand how a specific widget or control is intended to work, they can use the prototype to answer functionality questions.
Creating excitement within the organisation
Prototypes can also be used as a powerful tool to communicate positive progress and reveal the next tangible step towards producing the application, creating excitement within the organisation.
Real world testing
Most beneficial factor of interactive prototyping is the ability to test on the target device with the actual working settings. Just as a test drive is beneficial to a customer when buying a new car. Allowing the developer to test the UI on the device in real world settings will ensure they have better feedback to what works and what can be improved.
It is undoubted that UI/UX design is an important aspect of making a website or application work. Creating and improving products based on interactive prototypes outlines many benefits for companies and improves the processes for designers. At Pocket App, we believe before you start any development, putting together an interactive prototype will provide significant benefits. Providing quickness, more cost efficient and you can learn a lot by putting something tap able ready.
Bridging the Gap between Sustainability and CX By Jay Patel VP & GM, Webex CPaaS
How the tech industry can play its part in reducing carbon emissions Corporate social responsibility is now a business imperative and should be leading the business agenda. Technology companies need to demonstrate that they are taking sustainability and a reduction of their impact on the environment seriously. It’s a huge subject and more and more we are seeing customers demanding to know what we are doing. By Scott Dodds, CEO, Ultima Business Solutions
Sustainability as a primary driver of innovation Innovation can and must play a critical role in helping to simplify the problems and break the trade-offs between economics and sustainability. By Ved Sen, Business Innovation at Tata Consultancy Services
Ring the changes with circular IT procurement It is fair to say that sustainability and environmental responsibility is higher on the agenda for many businesses now than it has been over previous years. Not only is legislation slowly pushing businesses in this direction but the media spotlight, its increased importance to staff, as well as the high priority placed by consumers, means that many businesses are making improvements to their environmental footprint. By Mark Sutherland, director of e-commerce at Stone Group
Why businesses cannot COP-out of responsibility for sustainability action By Michiel Verhoeven, MD SAP UKI
Why digital transformation and green initiatives go hand-in-hand By David Mills, CEO Ricoh Europe
Sustainability IT and Circular IT in the light of COP26 By Betsy Dellinger, Senior Vice President and General Counsel, Park Place Technologies
How to be a sustainable CIO Sustainability is a topic that’s everywhere: quite literally, as Google Trends suggests we’ve never been so fascinated by the topic. Kids at school learn about it, global leaders gather to make plans in the last-chance saloon of COP26 and, increasingly, corporate leaders are challenged by their boards and watchdogs to show their bona fides. But sustainability needs to be a high-level agenda item for CIOs too. By Andrew Brinded, Senior Vice President & Worldwide Sales Chief Operating Officer, Nutanix