FranceTV Publicité accelerates Hybrid Cloud strategy

Advertising network for France Télévisions adopts Rubrik to simplify and modernize its data infrastructure.

FranceTV Publicité, the advertising department for the first French public service audiovisual group, has adopted Rubrik as its all-in-one data management solution for backup, recovery, cloud archival, and test/dev. The deployment replaced its legacy solution, modernizing and simplifying its infrastructure while increasing business agility with a hybrid cloud approach.

 “To ensure that all our systems are running continuously, we needed a data management solution that provided rapid recovery and reliable performance,” said Pascal Moulin, CTO of FranceTV Publicité. “After an in-depth evaluation of six vendors, we choose Rubrik, via our integrator Scasicomp, because it is dramatically simple to use. It gives us speed and on-demand infrastructure and is accelerating our adoption of a hybrid cloud approach. Rubrik was the best solution when we asked the market.”


Responsible for 27.5% of PdA TV in France, FranceTV Publicité was saddled with an outdated backup solution consisting of multiple components such as software licenses, hardware, and tape. It was increasingly complex to manage, and restores were difficult and time-consuming. To ensure the company’s advertising and broadcasting systems across nearly 30 channels could run continuously and efficiently, it needed a highly secure data management solution that provided rapid recovery and reliable performance.


With Rubrik, FranceTV Publicité is experiencing significantly reduced recovery times and a 50% reduction in TCO because of its converged architecture, cloud capabilities, and management time savings. As FranceTV Publicité continues to advance its hybrid cloud strategy, the company plans to deploy Rubrik software in the cloud to protect cloud-native applications and to quickly spin up applications in the cloud for disaster recovery.

“With over 30 million viewers a day, high performance IT infrastructure is critical to the success of France Télévisions’s advertising and broadcasting operations,” said Karl Driesen, Head of Sales, EMEA, Rubrik. “Because Rubrik’s platform delivers rapid recovery, reliable performance and the highest security standards, the company has been able to implement its hybrid cloud strategy, quickly achieving massive efficiency savings.”


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