Panasas has broadened its relationship with Ingram Micro Inc. to include its subsidiary Promark Technology, a premier value-added distributor that specializes in storage. Panasas and Promark will develop a solutions-based go-to-market strategy to deliver high-performance storage technology to customers across the United States.
As part of the deal, Promark will promote Panasas’ ActiveStor product line to its network of value-added resellers. Also, as part of the Panasas Accelerate Program’s “Sky’s the Limit” policy, Panasas will award a five-percent rebate to all VARs for new end-user account deals they close. Overall, this agreement provides attractive margins to partners as well as the necessary support and demand-generation capabilities to accelerate the companies’ mutual business.
“Our customers are seeing massive growth in unstructured data. To manage it, they look for solutions that deliver top-tier performance but are simple to use and highly reliable,” said Dale Foster, general manager and executive director of Promark Technology. “Panasas’ ActiveStor technology answers the call, will bolster our product portfolio and bring us new opportunities.”
“Promark and Panasas share a common vision on how to best serve the enterprise storage market. Promark has a terrific track record in satisfying customers and a brand that’s respected by storage buyers across the United States,” said Philip Crocker, director of global channel marketing and sales enablement at Panasas. “We’re confident that our relationship will help Panasas reach a range of new customers who need high-performance storage that can scale quickly and is easy to use.”