The partnership will see Avnet distribute and support the full PBlaze range of products from Memblaze, as well as deliver implementation and consultancy services.
Multiple reasons stand behind Memblaze’s choice of distribution partner; among them is Avnet’s proven expertise and association with the enterprise space. Avnet will facilitate extended reach into the vendor’s target vertical markets through its relationship with successful resellers across EMEA. In addition, to make the supply of Memblaze solutions to end users smoother and quicker, Avnet will hold inventory in the region.
“The demand for flash storage products continues to grow as customers realise that spinning disks are too slow for many of today’s business-critical applications; this agreement will open the door to new opportunities for both Memblaze and Avnet,” said Ron MacLeod, vice president EMEA business development at Memblaze.
David House, sales director at Avnet Global Computing Components EMEA said, “Memblaze has some good products in a high-growth area that offers great opportunities. With these products in our portfolio, we can help meet the need for industry-leading performance of databases, virtualized infrastructures, big data applications and other environments where speed is mission critical. In addition, thanks to our existing reseller base, Memblaze will benefit from an extensive, ready-made, indirect sales force that will help it achieve its market share objectives. We look forward to a long and successful partnership."
