Understanding mobile app psychology is paramount in moving IoT projects beyond the proof-of-concept

Understanding the psychology behind mobile application usage will prove critical in allowing a greater number of Internet-of-Things (IoT) projects to move beyond the proof-of-concept stage. This is according to Jamie Woolnough, Head of User Experience at DOGFI.SH Mobile, who states that creating engaging apps is key to IoT success and, in turn, greater returns for its investors.















Enterprises expect to increase their IoT investment 33% over next 12 months

451 Research’s latest Voice of the Enterprise: Internet of Things (IoT) Organiational Dynamics survey of nearly 1,000 enterprise IT buyers worldwide reveals that 71% of enterprises are gathering IoT data today. This is a three percentage point increase from the previous quarter’s Voice of the Enterprise: IoT Workloads and Key Projects survey.


Smart and connected progress report

In 2016, people have witnessed the digital and physical worlds continuing to merge as everyday objects, commercial and industrial equipment, and entire cities become smart and connected to the cloud. Analysts expect that by 2020 more than 50 billion devices – wearables, store inventory sensors, autonomous vehicles, medical equipment, city infrastructure and more – will be connected to the internet and each other.





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