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Samsung Ads has introduced its latest offering, TotalView, which aims to provide advertisers with a unified view of ad reach across the Samsung Smart TV ecosystem. The solution integrates both linear and streaming platforms, supporting planning, targeting, and measurement across both formats. Advertisers can view total TV audience reach in Europe as TotalView combines linear and streaming television data across Samsung’s 70 million Smart TVs.
The tool is designed to support the full campaign lifecycle, including pre-campaign planning to identify audience segments and post-campaign analysis to understand viewer behaviour and ad performance. It provides a consolidated dataset intended to support more data-informed decisions in TV campaign planning and execution. By aligning these insights, TotalView presents a unified approach for ad buyers and planners to connect with audiences.
Television viewing has continued to shift from traditional linear TV to streaming platforms. In 2010, linear TV accounted for about 84% of viewership, while by 2025 this figure had declined to around 40%, reflecting the growth of streaming options and changes in viewing habits. Samsung’s TotalView is positioned to address this fragmentation by bringing together these viewing environments.
The solution builds on Samsung’s existing pre-campaign insights and positioning tools, offering advertisers a broader view of the TV advertising landscape. As a Smart TV provider, Samsung has access to large-scale audience data, which can help inform understanding of viewing trends and patterns. These insights are intended to support advertisers in optimising campaign reach across the Samsung Smart TV ecosystem.
