Wednesday, 12th August 2020

UnionBank launches first fully digital branch in the Philippines

UnionBank of the Philippines has used the Appian Platform to launch its first fully digital branch. The branch, called The Ark, completely transforms the customer experience, making that experience entirely digital, including internet-connected self-service kiosks and virtual reality boxes.

Unlike traditional bank branches, The Ark has done away with rows of tellers and long queues, and gone completely paperless. Customers now go to one of the self-service iPad stands stationed around the bank, where they can type in their request, significantly reducing time previously spent waiting in queues for service.


“The Ark is an award-winning digital branch that provides a modern experience for our clients within a traditional brick and mortar store,” said Anna Maria Aboitiz Delgado, Head for Consumer Finance, Chief Customer Experience Officer & Senior VPat UnionBank of the Philippines. “Designed more like a business lounge than a typical bank, this is a ‘first of its kind’ in the Philippines, and an embodiment of digital transformation in the banking industry.”

To assist in its digital transformation, UnionBank partnered with Appian, through Appian’s regional reseller, Via Appia, to implement automated banking processes and applications on the Appian Cloud platform.

“UnionBank has utilised digital technology to completely transform the banking experience for customers, making it a more modern, enjoyable and efficient process for them,” said Karen Astley, Vice President of Asia-Pacific at Appian. “The Ark is a model for the future of banking and Appian is excited to be providing the platform for digitalising the country’s banking industry.”

“Our customers are continuously seeking more convenient ways of doing everyday things,” added Anna Maria Aboitiz Delgado. “The Ark provides them with the perfect mix of an efficient and time-saving digital method of completing their banking, while still offering the option of face-to-face interactions with our ambassadors.”

Public sector stores double the amount of clean data (30%) vs general industry (15%).
Company names Nick Adams as Vice President of Sales.
Nearly a third (32%) of consumers would switch providers if a brand’s website is unavailable for mor...
The new proposition enables businesses to adapt to the realities of enterprise transformation, workf...
Netskope Cloud and Threat Report reveals massive shift in user behaviour and increased risk as perso...
New research from Superscript, the British business insurance challenger which recently rebranded fr...
Atos has signed a four-year contract worth £5 million with the University of Oxford to deliver a new...
Apptio has revealed survey data detailing significant cuts to IT budgets and shifting business prior...