“Digital adoption is driving an explosive growth of data, creating new challenges to manage and ensure compliant use of large volumes of data. The Collibra platform is bringing context to DNB’s complex data landscape and fuelling the shift to a data driven organisation.” says Aidan Millar, Executive Vice President Group Digital Insights and Chief Data Officer (CDO) at DNB.
DNB’s partnership with Collibra is part of a broader group-wide focus on deploying a leading-edge data strategy. The bank is reinforcing the importance of data and its foundation to the bank’s Customer Insights strategy to listen to the ‘digital voice’ of the customer and deliver tailored digital customer experiences in a compliant and meaningful way – delivering the right offer, through the right channel, at the right price, at the right time.
Steve Neat, Collibra VP Sales, EMEA, says: “Today, as companies across all industries embrace an inevitable digital transformation, we’re seeing them struggle to make sense of the huge volumes of data that they’re now collecting in an efficient and compliant way. Data governance helps unlock the true value of this data - so we’re delighted to be partnering with DNB on their Customer Insights program and overall strategic data initiative.”