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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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BLOG

Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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BLOG

Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS

Rovo and the rise of the AI-native organisation

An examination of how Atlassian’s Rovo and Teamwork Graph introduce AI-driven automation into workplace workflows, and what that may mean for productivity and collaboration, drawing on insights from Sherif Mansour, Head of AI at Atlassian.

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Latest Video

How to Turn Data into Business Value

Marc Chemin, Global Insights & Data Consulting Leader, shares his view on how our clients can exploit big data and analytics to enhance organizational revenues, customer satisfaction and business processes.

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