AppDynamics extends channel partner programme

This follows last year’s launch of the Titan Partner Programme, with the goal of equipping its most strategic partners with the tools, support and education needed to be successful in the new world of digital business.

A recent study from IDC predicts enterprises will spend more than $1.1 trillion in 2018 on technology, an increase of 16.8% over the $958 billion spent in 2017. But with all these new technologies, the complexity faced by companies is growing. AppDynamics helps companies through its partner network to manage these challenges and successfully digitally transform.

Customers who have worked with Titans have achieved exceptional outcomes in their digital transformation journeys over the last 12 months – this is why AppDynamics has chosen to extend the current programme. Pioneers are regional partners with existing application practices, possess deep engineering expertise, and have focused their businesses around recurring revenue models in cloud and applications.

“Our creation of the Titan programme last year captured the momentum of Cisco's acquisition,” said Brian Hull, Director of Channel Growth Initiatives at AppDynamics. “The Pioneer Programme expands our focus and investment by collaborating with regional partners who hold deep domain expertise in applications. Combined, Titans and Pioneers make up the most innovative and capable partners in the industry.”

The Pioneer programme includes:

?    Dedicated channel account and sales engineering support: As part of AppDynamics’ investment in its partners at every stage, Pioneers will receive support from a dedicated channel account manager and channel sales engineer that will work closely with the Pioneer’s team to develop joint offerings.

?    Selling for business outcomes: Through customised training and enablement programmes AppDynamics will build sales and pre-sales champions within its Pioneer partners and drive a deeper technical understanding of the technology. This customised training will help partners identify the pains AppDynamics solves and in turn ensure our joint customers receive the most value possible as they undergo their digital transformations.

?    Certifications: Like AppDynamics’ Titan and Alliance partner levels, Pioneers are eligible for a training course, which will allow key sales engineers to identify customer pain and provide education around the value of using AppDynamics. We will also offer a AppDynamics Certified Implementation Practitioner course, which will allow our partners to provide value-added services.

?    Bi-annual business planning: Collaborating and defining a joint business plan sets the foundation for a solid channel sales partnership. Pioneers will be invited to take part in two planning sessions a year with AppDynamics partners to align on the vision and goals for shared success.

“AppDynamics’ Pioneer partner programme will provide the training, tools and support that will enable us to deliver even more comprehensive solutions to our customers,” said Vinod Muthuswamy, President at General Datatech. “Our shared mission with AppDynamics is to enable customers to realise their digital ambitions, coupled with our opportunity to grow together - meaning we can look forward to a successful long-term partnership.”