Regional Highlights
Western Europe
Vendor revenue in Western Europe increased 2.0% year on year in 3Q17 to $147.5 million. The main increase came from mainframe systems with a 49.1% rise year on year.
"Despite constrained IT budgets, many Western European organizations have increased expenditure in on on-premise storage solutions such as PBBA (in the Nordic region PBBA spending increased 45% YoY, Italy 53% YoY, and the Netherlands 55%) possibly to comply with GDPR through the creation of a single data store and data protection solution. A consolidated on-premise storage infrastructure contributes to GDPR compliance through better visibility of the data estate and by addressing data residency requirements," said Sisa.
CEMA
The PBBA market in Central and Eastern Europe, Middle East, and Africa (CEMA) recorded $48 million in revenue, claiming one fourth of EMEA total sales. This result was a significant improvement over the last three years' performance and limited the double-digit YoY decline to 4.1% in 3Q17.
The recovery of PBBA sales came on the back of the long-expected growth of enterprise systems markets following the stabilization of the region. Middle East and Africa (MEA) revenue continued to grow and Central and Eastern Europe (CEE) reduced its rate of decline three times QoQ, as most vendors performed better than the market average.
"The pending infrastructure projects featuring secondary storage workloads and targeted vendor programs will boost PBBA performance in CEMA in the near to medium term," said Marina Kostova, research manager, IDC CEMA. "While the transition to cloud is underway, it is happening more slowly than in mature markets, clearing the ground for hardware backup appliances."
