Pure Storage and PNY Technologies partner

Pure Storage and PNY Technologies have formed a new pan-EMEA distributor agreement. The deal enables PNY Technologies to offer modern flash storage to its established high performance computing partner network.


As the EMEA distributor of NVIDIA enterprise products, PNY Technologies is engaged with an experienced and established partner network across the region. This has focused on the needs of customers operating in environments that demand high performance compute capabilities such as artificial intelligence (AI), deep learning and various scientific workloads, such as genomics.

Data is at the centre of the AI revolution. Large amounts of data must be delivered to GPUs at incredibly high speeds in order to train models faster and more accurately. As the essential instrument for AI research, the powerful NVIDIA® DGX-1™ is at the heart of many of the world’s most demanding deep learning and analytics environments. However customers found that legacy storage solutions, architected with serial building blocks, failed to deliver in terms of performance and capability, demanded by AI workloads.

Pure Storage FlashBlade is the industry’s first data platform purpose-built for AI and modern analytics. It is engineered from the ground-up with a massively parallel architecture. In just half a rack, it can offer 8 petabytes usable, 75 GB/s read throughput, 25 GB/s write throughput and 7.5M IOPS. Since general availability in January 2017, FlashBlade has gained traction among organisations innovating with emerging workloads, specifically modern analytics, AI and machine learning.

Jérôme Bélan, EMEA CEO at PNY Technologies, stated: “This partnership enables our customers to finally unleash the power of their compute capability. We are convinced at PNY that Pure Storage is bringing with FlashBlade a real breakthrough in the storage industry. We are excited to offer the combination of the high performance computing power of NVIDIA’s AI supercomputing platform with the speed, agility and efficiency of Pure Storage FlashBlade. We are set to super charge high performance computing environments of our customers.” 




Ben Savage, Head of EMEA channel at Pure Storage, commented: “Tapping into the established and experienced NVIDIA Partner Network, not only brings significant opportunity for customers, but also opens many new markets, sectors and application use cases to us. Its potential is significant – the technologies are truly complementary and we have big ambitions for what together, they will deliver.”



Richard Jackson, VP EMEA at NVIDIA, a partner organisation, commented: “AI and deep learning technologies have been around for a while, but organisations have struggled to get the processing power needed for projects to succeed. Our NVIDIA DGX-1 integrates everything data scientists need to get started building, training and running powerful and sophisticated deep neural networks. Thanks to the new partnership, combining this technology with Pure Storage FlashBlade is going to enable customers to really push the boundaries of what is possible for AI projects.”


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