Curvature enters the EMEA hard drive market

Curvature offers pre-tested enterprise-class SAS hard drives, short delivery timescales and up to 70% off OEM list pricing.

  • 7 years ago Posted in
Curvature will be entering the hard disk drive (HDD) market with a new line of SAS drives suited for server systems in professional environments and data centres. The models, ranging from 300GB to 4TB in 2.5” and 3.5” factors, are fully compatible with traditional OEM offerings, but offer savings up to 70% off their list price. By pre-testing each drive before dispatch and offering shorter delivery cycles, Curvature is set to gain traction as an alternate supplier of choice for OEM branded (HP, Dell, Cisco and others) hard drives.
Glenn Fassett, General Manager International at Curvature notes: “This is an interesting time to be launching SAS hard drives into Europe. This is not so much an announcement about technology innovation, more that Curvature is responding to the European market demanding an alternate way of achieving a lower cost, reliable alternative to the critical, hard disk that will dramatically extend the life of their hardware investments.”
Widely accepted as one of the weak points within any IT infrastructure, hard drives remain prone to failure given they are one of the only components within modern servers and storage arrays that have actual moving parts. Curvature’s range addresses this vulnerability by adhering to OEM Manufacturers’ specified requirements allowing a simple swap-out of the malfunctioning drive and a simple slot-in of the Curvature SAS drive.  Each Curvature drive is rigorously tested before leaving the European head office, a process which is rarely followed by the OEM Manufacturers’ who simply expect a percentage of DOAs (Dead on Arrivals) to be returned. After install of the Curvature drive, users feel comfortable knowing that each drive is backed by Curvatures’ unique warranty and support offered through its worldwide infrastructure and maintenance programme, NetSure. The integration and testing by Curvature means that the drives are guaranteed to work as well as an OEM original and are compatible across multiple OEMs (HP, Dell and Cisco) using single firmware.
Economic Reasons to Choose a Curvature Hard Drive:
“The hard drive is arguably the single most important part of any server, hence reliability is of paramount importance. Indeed, given that most of the world’s data resides on hard drives, reliability issues and shipping delays can cause significant slippage in major project rollouts and innovation adoption.” says David Howard UK Country Manager, Curvature. “These Curvature drives offer far shorter lead times, often cutting weeks to just days. Customers also benefit from far more competitive pricing than that supplied by their OEM cousins, frequently exceeding 70% off OEM list and backed by a warranty that will dramatically extend the life of their hardware investments.”
Range Specification –
Curvature offers enterprise-class 2TB, 3TB, and 4TB 3.5” and 300GB, 600GB, 900GB and 1.2TB 2.5” SAS hard drives that meet OEM specifications and requirements.
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