Valentine’s Day – Sharing the virtual love

Valentine’s Day is for everyone. Even the tough, competitive world of business tech can get starry eyed and thoughtful at this time of year. But what is it about today’s big tech trends and challenges that should be stirring the emotions of users, vendors and suppliers? Four tech leaders share their thoughts on how to keep your relationship with technology a sweet one.

  • 7 years ago Posted in
Protect what you love
 
One of the most important things you do to the thing you love, is to protect it at all costs. This is no different for your data.
 
“This Valentine’s Day, it’s time to show love for your data!” says Victoria Grey, CMO at Nexsan. “First protect it. With so many others with their eyes on your data, you can’t leave it vulnerable to ransomware or loss. Secondly, commit to your data long term. Public cloud is like dating, you can float from one provider to the next but, if you do, you risk others accessing your data or denying your access to it. One moment it’s your data, next there’s an outage and you have no idea who has it or where it is. With private cloud you always know where your sensitive data is. You get the promise of data that is always private and secure. Love your data, this Valentine’s, and it will be there for you, whenever and wherever you need it.”
 
Find the whole package
 
Valentine’s day reminds us of the need to find the perfect partner, the whole package –why settle for less? “There are parallels in the work environment for tech professionals who look for products with a range of qualities, not just one, explains Johan Pellicaan, MD EMEA, Scale Computing. “IT professionals are always looking for the perfect solution by combining data protection, disaster recovery, cloud, compute, storage and virtualisation. How do you pick what is right you? – Well there is the perfect package out there. Hyperconvergence is a great example of how a blend of attributes is stronger, more powerful and more fitting to the needs of a demanding world”
 
“A perfect relationship is hard to find. A lasting partnership needs more than just initial attraction - it requires support, understanding and commitment. These requirements are vital to maintaining a successful relationship – both personally and in business,” says Jon Lucas, Director, Hyve Managed Hosting. “Too often, technology companies attract clients with promises of 24/7 support, tailored just to them – but many never fully deliver. In the same way that a relationship needs to be grounded in reliability, respect and responsiveness – so too, should service and support in the tech industry. The support that you are looking for is out there somewhere, and we think it is something that is worth waiting for.”
 
 Plan for the long term
 
As with any serious relationship, you need to think ahead; plan for the long term. “Delta, United Airlines, GitLab – what do all these companies have in common? IT teams that are not feeling the love from their disaster recovery plan. Downtime, headlines and management headaches are the result of failed, or a complete lack of, disaster recovery plans in these cases and definitely wouldn’t elicit any warm feelings around this time of year. But what if you could reignite that spark between you and your disaster recovery plan this Valentine’s Day?” says Jennifer Gill, Director Product Marketing at Zerto. “Automation would free up lots of time for you to pursue other passions, a quick test cycle would relieve you from spending your weekends alone in the office, and constant replication would give you peace of mind. All of this can be possible with the right disaster recovery software and plan.”
 
With all of this in mind, this Valentine’s Day, why not show some love to the technology that helps keep your business afloat.
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