Disrupt or die? Start with the fundamentals

Your digital strategy must be driven by a clear understanding of the customer’s needs and the way your products relate to them. Digital transformation doesn’t require a radical rethink of a business model that previously brought success – it simply means leveraging better, more efficient technologies to meet and exceed customer expectations and allow data to shape strategic priorities. Thomas Honoré, CEO of Columbus explains how vital peer insight from early adopters can help manufacturers embrace disruption and stay ahead of the competition.













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